Privacy Policy

Privacy Policy

Last Updated: June 2026

1. Introduction

This Privacy Policy explains how MASS DATA d.o.o. (“MASS DATA”, “we”, “us”, or “our”) collects, uses, stores, and protects personal information when you visit our website https://mass-data.net or interact with our services.

MASS DATA d.o.o. is a marketing, analytics, tracking, automation, reporting, and data solutions company providing services including:

  • Performance Marketing

  • Google Ads Management

  • Meta Advertising

  • LinkedIn Advertising

  • SEO & GEO Optimization

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

  • Server-Side Tracking (SGTM)

  • Data Analytics & Attribution

  • Reporting & Business Intelligence

  • Marketing Automation

  • CRM & Data Integrations

By using our website, you agree to the practices described in this Privacy Policy.

2. Data Controller

MASS DATA d.o.o.

Reber pri Škofljici 22A
1291 Škofljica
Slovenia

Email: hello@mass-data.si

Company Registration Number (Matična številka): 8257159000

VAT Number: SI57950474

VAT Registered: Yes

Date of Registration: 20 August 2018

Main Activity: Information Technology and Computer Services

3. Personal Data We Collect

Information You Provide

When you contact us through our website, book a consultation, request a proposal, subscribe to communications, or otherwise interact with us, we may collect:

  • Name

  • Company name

  • Email address

  • Phone number

  • Job title

  • Website URL

  • Project information

  • Any information voluntarily provided by you

Technical Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Referral source

  • Pages visited

  • Time spent on pages

  • Session information

  • Geographic location (approximate)

  • Date and time of visits

4. How We Use Your Information

We use personal data for the following purposes:

  • Responding to inquiries

  • Providing requested services

  • Scheduling consultations and meetings

  • Managing client relationships

  • Preparing proposals and contracts

  • Improving website performance and user experience

  • Analytics and reporting

  • Marketing communications (where consent has been provided)

  • Security monitoring and fraud prevention

  • Compliance with legal obligations

5. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

Consent

Where you have explicitly consented to the processing of your data.

Contractual Necessity

Where processing is necessary to provide services requested by you.

Legitimate Interests

Including:

  • Improving our services

  • Business development

  • Website analytics

  • Security and fraud prevention

  • Marketing to business contacts where legally permitted

Legal Obligations

Where processing is required by applicable laws and regulations.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze website performance, and support marketing activities.

Cookies may include:

  • Essential cookies

  • Functional cookies

  • Analytics cookies

  • Marketing cookies

You may manage cookie preferences through your browser settings or our cookie consent platform where applicable.

Disabling certain cookies may affect website functionality.

7. Analytics and Advertising Technologies

We may use various analytics and advertising technologies, including:

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

  • Server-Side Google Tag Manager (SGTM)

  • Google Ads Conversion Tracking

  • Meta Pixel

  • Meta Conversions API (CAPI)

  • LinkedIn Insight Tag

  • Microsoft Advertising Tracking

  • CRM and marketing automation systems

These technologies may collect information regarding website usage, advertising interactions, campaign attribution, and conversion events.

Where required by law, tracking technologies are activated only after receiving user consent.

8. Contact Forms and Communication

When you submit a contact form or otherwise contact us, we store the information necessary to respond to your request.

Contact information may be retained for business communication, customer relationship management, and legal record-keeping purposes.

We do not sell your personal information to third parties.

9. Third-Party Service Providers

We may share personal information with trusted service providers that assist us in delivering our services.

Examples include:

  • Google

  • Meta

  • LinkedIn

  • Microsoft

  • HubSpot

  • Salesforce

  • Calendly

  • Cloud hosting providers

  • CRM providers

  • Reporting and analytics platforms

These providers process information only under appropriate contractual and security obligations.

10. International Data Transfers

Some service providers may process personal information outside the European Economic Area (EEA).

Where such transfers occur, we implement appropriate safeguards including:

  • Standard Contractual Clauses (SCCs)

  • Adequacy Decisions

  • Other GDPR-compliant transfer mechanisms

11. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy.

Typical retention periods include:

  • Contact inquiries: up to 24 months

  • Marketing consent records: until consent is withdrawn

  • Client records and invoices: up to 10 years as required by law

  • Analytics data: according to platform-specific retention settings

  • Security logs: as necessary for security monitoring and compliance

12. Data Security

We implement appropriate technical and organizational measures to protect personal information, including:

  • Encrypted HTTPS connections

  • Access controls

  • Secure hosting environments

  • Monitoring and logging systems

  • Employee confidentiality obligations

  • Regular software and security updates

While no system can guarantee absolute security, we take reasonable measures to protect personal information from unauthorized access, disclosure, alteration, or destruction.

13. Your GDPR Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of personal data

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with your supervisory authority

To exercise any of these rights, contact:

hello@mass-data.si

We will respond within the timeframes required by applicable law.

14. Children’s Privacy

Our website and services are intended for businesses and professional users.

We do not knowingly collect personal information from children under the age of 16.

If we become aware that personal information from a child has been collected, we will take appropriate steps to remove it.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, technical, or business developments.

Any updates will be published on this page together with the revised effective date.

16. Contact Information

For any questions regarding this Privacy Policy or our handling of personal information, please contact:

MASS DATA d.o.o.

Reber pri Škofljici 22A
1291 Škofljica
Slovenia

Email: hello@mass-data.si

VAT Number: SI57950474

Company Registration Number: 8257159000

Website: https://mass-data.net

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