We prepare search campaigns that deliver!
Every excellent campaign starts with research of your websites offer and the terms that will be used for targeting. This step is KEY!
Misaligned targeted keywords are a recipe for disaster. We prevent that from happening and target highly relevant terms, where the users have already showed intent.
We want results fast! Bad, underperforming keywords just won't cut it. Remember, your customers are already searching for you. We are here to help them find you!
What we ask ourselves before we start:
Compelling ad copy ties user’s intent with your brand. To make the most out of your position in the ad-slots and to steal clicks from your competition ad copy is key!
Our ad copy ideas base on marketing best practices and your business objectives. Every word thoroughly thought to get your soon to be customers attention.
Quality Ad Copy Lowers CPC’s: Compelling and most importantly relevant ad copy increases your campaigns quality score and drives costs per click down.
Higher Quality ad copy = Low Cost Per Click = Higher ROI = Happy customer!
While keyword targeting is very important, finding the loose ends is just as important. Monitoring user queries plays a big part in the excellent performance of your ads account.
Removing or negating non relevant user queries will drive up your campaign performance.
We at MASS DATA have crafted a solid strategy to make sure you are paying only for clicks that are beneficial for you!
Why add negative keywords?
A users click is just the first interaction between you and your customers. Good quality Landing pages are very important.
We at MASS DATA make sure through A/B testing that your users arrive to an optimally designed landing page that drives results.