Search advertising We prepare search campaigns that deliver! Expert paid search advertising more leads & more revenue Our 4 step process gives immediate paid search advertising results Targeted keyword research Compelling ad copy Negative keyword review and implementation Landing page optimization Step 01Targeted keyword research Every excellent campaign starts with research of your websites offer and the terms that will be used for targeting. This step is KEY! Misaligned targeted keywords are a recipe for disaster. We prevent that from happening and target highly relevant terms, where the users have already showed intent. We want results fast! Bad, underperforming keywords just won't cut it. Remember, your customers are already searching for you. We are here to help them find you! What we ask ourselves before we start: What are the search terms that users type when looking for products or services like yours? What kind of terms show user intent? Is the customer ready to buy? What is the competitive environment? Step 02Compelling ad copy Compelling ad copy ties user’s intent with your brand. To make the most out of your position in the ad-slots and to steal clicks from your competition ad copy is key! Our ad copy ideas base on marketing best practices and your business objectives. Every word thoroughly thought to get your soon to be customers attention. Quality Ad Copy Lowers CPC’s: Compelling and most importantly relevant ad copy increases your campaigns quality score and drives costs per click down. Higher Quality ad copy = Low Cost Per Click = Higher ROI = Happy customer! STEP 03Negative keyword review and implementation While keyword targeting is very important, finding the loose ends is just as important. Monitoring user queries plays a big part in the excellent performance of your ads account. Removing or negating non relevant user queries will drive up your campaign performance. We at MASS DATA have crafted a solid strategy to make sure you are paying only for clicks that are beneficial for you! Why add negative keywords? Removes unwanted clicks. Ensures only people that are relevant to you click your ads. Lowers waste and increases your ROI. STEP 04Landing page optimization A users click is just the first interaction between you and your customers. Good quality Landing pages are very important. We at MASS DATA make sure through A/B testing that your users arrive to an optimally designed landing page that drives results.