Content marketing

Everything you come across on the web is content.

You will find great content, good content, poor content, bad content, and terrible content along with fake news.

Some fake news is actually great content as they actually make us believe in a fictional story or news.

MASS DATA is one of the leading companies producing great content. We welcome you to learn more about our content marketing services.

We spend a lot of time on the content marketing part of our business for our clients. It is extremely important for us to make sure you have great content that not only produces results for the short term but also can attract users over a long period of time.

We are Google and Hubspot Inbound and Outbound content marketers.

How we do it?

Step 01

Content marketing plan

We make sure to consult you and other stakeholders in your business to learn as much as we can about the various aspects of your business. This helps us answer key questions about what it is that makes your business unique and what it is that we must present to the audience and who your audience is. There are several elements to a well-managed strategy. We then plan what it is that we should create, how we plan to create it, when and where do we plan to distribute it.

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Step 02

SEO optimized editorial content

Appropriate and exclusive content is the currency of the web. Our expert content writers produce comprehensive articles, exciting blog posts and creative landing page copy. We make sure that all your content is SEO optimized and helps to drive quality traffic to your site.

Step 03

Creative content

Blogs and creative copy are not the only type content that matter today. Video, infographics, data visualization, gamification through quizzes etc. are great forms of content. Social media posts and engaging visuals are amazing content that always attract and help maintain your social network. We are able to help you create any of these.

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Step 04

Idea generation

Our in-house methodologies for keyword research and analysis process helps us come us with several different viewpoints about your brand. We then use this knowledge to create various forms of creative content and organize them.

Step 05

Distribute & Promote

It is just not enough that we create content and wait for the customers to flock to your brand. We make sure to distribute them through the right channels. We use a variety of medium such as pay per click ads, retargeting, remarketing, affiliates and other forms of partner marketing. Connect with us to learn more.

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Step 06

Measure and Improve

If you can’t measure something you will never know how well or poorly you are performing. We make sure to measure every item, starting with the word could to the number of times someone shared or liked the item, to how many keywords were optimized. We know the difference between #ffb12a and #ffa12a and that it does have an impact on a user. We will define KPIs along with your inputs and then use them to make sure we understand the ROI from all your content initiative.

Content is everything that goes on your website. From the ‘about’ page to the enrolment form, everything that lives on your site is content. This, what you’re reading now, is content. Somebody thought about it, wrote it, and loved it. We call that content strategy.

Visualizing Successful Content

Content strategy is an essential ingredient to any marketing campaign, and the earlier it can be integrated the better. Our content strategists optimize your content to meet your key business objectives. We ensure that everything living on your site speaks to the target personas revealed in our market research, driving those users toward your specified goals.
Content That Creates Action

Our Content Marketing Services Include:

Marketing and developing content takes commitment and discipline, and we are there for you through the entire process. Trying to boost your brand awareness, preserve your business, grow sales, or attract new customers, content marketing is beyond doubt the safest strategy to fulfill any of those objectives. We first ally with you, to understand what makes your establishment distinctive and then share your passionate proficiency online with our comprehensive approach that works for companies of all industry spectrums.